Finding success as a rapper often comes down to intangibles—you’ve either got “it” or you don’t. Perhaps no one understands that quite like Louisiana rapper JayDaYoungan. For someone from a small town who’s been rapping for only two years, location and experience have taken a backseat to skill. His music videos have racked up nearly 30 million views on YouTube, with his most recent visual, “Interstate,” breaking 4 million plays in under a month. His reflections on the darker side of life are resonating in a major way, and it’s looking like it’s his time to shine.